Talented Nigerian music star, Yemi Alade
who recently signed a multi-million naira
endorsement deal with Niarabox,
Yemi Alade
You were recently made Nairabox
Ambassador, how do you feel about it?
I’m happy. Being a Nairabox Ambassador
doesn’t hurt anybody, so why would I say no.
It’s a cool trend. I like to be part of trend
setting people, so that’s one of the reasons I
accepted the deal.
As an Ambassador of that brand, what
should your fans expect from you?
I’m part of Nairabox and there’s an
interesting part of it that connects with my
music.
Nairabox users get to know about and listen
to some of my new songs before any other
people.
Yemi Alade has been endorsed by made
brands, does it often get to you, making you
feel it’s becoming too much work?
No oh! It doesn’t! It’s better to have so
much to do than to be idle. And you know
one can’t get endorsed by two similar
brands as same time. If after one or two
years, your contract expires, then perhaps a
competitive brand would want to take over.
What are you doing at the moment?
Well, i’m still pushing my last album, Mama
Africa. And I have dropped like four videos
off the album. I have done a videos for
Africa, Koffi, Nagode, Ferrari.
Besides that, i’m working on more videos to
come out very soon.
Nigeria music industry is majorly dominated
by the male artistes, and only few females
are at the top, does that put pressure on
you?
The pressure is there because I have to
keep up with what my male counterparts are
doing. It’s also tough and challenging
because in African the women are always
looked down upon. There’s a lot of physical
and psychological issues that we tackle as
African female artistes whether you are A’
List or Z list. Well, I have chosen to on God’s
list.
How do you feel attending BET awards for
years, back to back, yet you haven’t won
any of the trophies?
BET is a big award ceremony and African
categories had just 6. We all know that in
Nigeria alone, we have over 15 popular
artistes that are doing well- both male and
female. Then in the whole Africa, I was
picked amongst the first 6 in three different
categories- year after year which means that
i’m doing something very good. I didn’t come
back dry. I was next to Beyonce and her
likes.
Did you really buy that gown you wore to
BET for N2.5M?
(laughs) Do you want to buy it from me?
Well, you can check it out yourself. Check
the designer out. You don’t need to hear
from me to confirm it. Just go online and
see things for yourself.
Yemi Alade is amongst the top ten
successful music stars in Nigeria, she has
been endorsed by different brands, but when
is she getting married?
Well, whenever it’s God’s time.
So, in other words, you are still looking for
your Johnny?
No! Not at all. He should be the one looking
for me, i’m tired of looking.
You have remained with this African
hairstyles, would ever try another style, like
Brazilian hairs and the likes?
The truth of the matter is; fixing of hairs is
not normal. The normal ones are African
hairstyles.
Yemi with her manager
You have maintained a clean slate in the
entertainment industry filled with
controversy, how have you been making it
happen?
I’m just being myself and not going about
looking for someone’s trouble.
It has become a trend for some female
celebrities to date their male managers, and
you have been listed to be a part of this,
what’s your take on that?
Male Managers no be human being? The
managers are there to take care of the
careers. But seriously, if I had a female
manager would you be asking me all these?
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